Intel's new adversising campaign

Date: Tuesday, May 19, 2009 1:35 AM

<<<<< JOB DESTRUCTION NEWSLETTER No. 2017 -- 5/18/2009 >>>>>

There is no way I could describe Intel's new advertising campaign without
getting into major trouble. Fortunately Brenda Walker at Vdare already did.

http://www.youtube.com/watch?v=jqLPHrCQr2I
An "Intel Star" TV ad -- Sponsors of Tomorrow

http://blog.vdare.com/archives/2009/05/18/intel-disseminates-diversity-propaganda-to-benefit-itself/
Intel Disseminates Diversity Propaganda (to Benefit Itself) by Brenda Walker

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http://news.cnet.com/8301-13924_3-10235595-64.html

May 7, 2009 10:40 AM PDT

Intel ads spotlight 'rock star' engineers by Brooke Crothers Intel's "rock
star" ads will try to show that Intel is more than just microprocessors--a
theme of its broader ad campaign to launch on Monday.

One of the first Internet-based ads focuses on Ajay Bhatt, an Intel Fellow who
was one of the principal engineers behind the development of USB, a crucial
Intel technology used in virtually all PCs today. (Intel engineers in the ads
are personified by hired actors. "Several of the engineers we're personifying
confided that acting isn't within their comfort zone," said Sandra Lopez,
Intel's global consumer marketing manager in a statement.)

The new global "Sponsors of Tomorrow" campaign is Intel's biggest marketing
campaign in three years and the first that focuses on the Intel brand and not
a processor product.

The campaign will launch May 11 in the United States, Germany, and the United
Kingdom with limited teaser ads starting online this week--such as the USB
rock star ad. The campaign will ultimately expand to more than two dozen
countries with ads reaching Brazil and Japan in the third quarter.

Like GE and lightbulbs, Intel will always be intricately linked to
microprocessors. And many consumers have trouble relating to the value of a
chip, when all they actually interface with, day in and day out, is the
software.

Intel's ads will try to convey the message that "gigantic advances of the
digital age have been made possible by silicon...and the vast majority of this
silicon has come from Intel. Our image, our brand are far too powerful to just
be a microprocessor when, in fact, the greatest strength of the Intel brand
will always be what is still to come," Intel said in a statement.

The multimillion-dollar marketing campaign is the largest for Intel since
"Multiply," the September 2006 campaign that supported the then-new Intel Core
2 Duo. "Sponsors of Tomorrow" is expected to have a lifespan of 3 to 5 years,
and was created by Venables Bell & Partners in San Francisco.
Brooke Crothers is a former editor at large at CNET News.com, and has been an
editor for the Asian weekly version of the Wall Street Journal. He writes for
the CNET Blog Network, and is not a current employee of CNET.
Contact him at mbcrothers@gmail.com. Disclosure.

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http://www.desihits.com/blog/article/would-the-real-ajay-bhatt-please-stand-up-20090508

Would the real Ajay Bhatt please stand up May 08 2009 15:10 PST

Nerds unite! One of your biggest saviors is finally getting his time to shine.
Intel has decided that it's time to put their employees in their commercials',
and they started with the most famous one. Ajay Bhatt, co-inventor of the USB.
But wait a minute, that's not Ajay Bhatt in the video, what gives Intel?
According to the real Ajay Bhatt, "I've been too busy."

But we applaud the idea, nerds have long been cast aside and now Intel's
giving them their time in the sun. And they deserve it, who do you think was
behind your cell phone, your television, and even the computer your reading
this article off of, Nerds! Intel's concept is simple, "Our rock stars are not
like your rock stars."

The commercial is funny, reminiscent of the rock stars of the past with their
fans screaming and fighting over them. "Ajay Bhatt" walks into a room, a slow
guitar riff starts playing, and the people go crazy. Check out the guy with
the blue Ajay Bhatt t-shirt. Think that was just for the show, wrong! You can
buy your own Ajay Bhatt shirt at Cafi Press.

So where is the real Ajay Bhatt? Well, building computers of course and
probably rolling around in the millions he's making. Ajay became the brains
behind the USB port, a popular device found in almost every laptop and
computer today. Will we ever see the real Ajay Bhatt in a commercial? We have
no word on that but Intel assures us that in the future real employees will be
in their commercials.

Check out the video of the fake Ajay Bhatt rocking out at Intel. Think Intel
should have gone the extra mile and recruited the actual Bhatt or do you
rather this one. And how do you feel about Intel's plans to give their
employees the credit they deserve. Check out the video and let us know what
you think.

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